Rob Engelsman

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The Back End

When I thought of The Ten Three, I wanted to launch it immediately and just go for it. Luckily, I was slowed by others (and my slowly-gaining-more-patience self) to allow time to develop a firm idea, find support and build a decent site to work from and add to in the future. The site still launched really fast - somewhere around 45 days from idea to opening. Full disclosure: Maybe I should’ve waited more.

This isn’t a panic post, or even much of a worried post. I’m a full disclosure kind of guy; you have to be when embracing social media like I have. I champion it, for better or for worse. And that’s why I feel comfortable saying that there are probably better ways to go about things sometimes. 

I’m the first to admit I know little about the real hard tech behind websites. Luckily, the internet allowed me to learn and execute quickly. Choosing a CMS was easy enough and for tweaks I enlisted people with more experience. That part is key. If there’s anything I’ve learned when tackling big ideas, it’s that the best way to do it proper is to surround yourself with people who are more talented than yourself. So I did. 

Because of that, the site is kick ass and will remain so for as long as it is populated by sharp writers and strong photographers. But to keep it fluid, I need to go back to the drawing board and make the back end a much more efficient process. Currently, the system is a little messy moving from idea to assignment to finished product, and I can already feel myself - and the site to an extent - strained to meet everyone’s needs. 

Consider this the opening of a brainstorm. I like to document things, so the (very, very) small amount of you that read my personal blog will end up with a glimpse into my brain while I work some of these issues out.

Also, if you haven’t seen The Ten Three yet, you suck.

Seacrest out.

  • 1 year ago
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I was once described as a 'renaissance man of modern media' in a profile that was never published. It was mostly downhill from there. Currently a community manager at Huge.

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